Orquestra de Câmara and Cia de Dança do Pantanal get new brand identities

The movement of the rivers that surround, cut through, and fill the Pantanal now moves alongside the OCAMP, the Orquestra de Câmara do Pantanal (Pantanal Chamber Orchestra). Likewise, the full majesty of the egret inspired the new logo of the Cia de Dança do Pantanal (Pantanal Dance Company).

This week, the Instituto Moinho Cultural Sul-Americano launched the new brand identities in Corumbá. The repositioning and logo update work was developed by designer Estefanía Mansilla Vincenti, from Santa Cruz de la Sierra (Bolivia), and donated by Bolivian businesswoman Sarah Maria Gutierrez.

The new OCAMP logo, besides highlighting the movement of the Pantanal’s rivers, also relies on geometric shapes, while the Cia de Dança do Pantanal’s logo fuses the movement of the white egret in flight with that of the dancers.

For the executive director of Moinho Cultural, Márcia Rolon, the repositioning of the brands is part of a maturing process for the institute’s two products.

“OCAMP, at five years old, and the Cia de Dança do Pantanal, at six, have carried our art and our culture in their performances since their creation. We have reached a moment to soar ever higher. The new logos mark this moment of moving beyond. We already have international performances, but we want more. Over the 18 years of Moinho Cultural, we have seen how art is transformative. That’s why we need to reach more people. And this has been possible thanks to the help of partners who join us in this mission,” said Márcia.

Responsible for donating the brand repositioning work, businesswoman Sarah Maria recalled that she got to know Moinho Cultural’s work six months ago. “Today, I feel very proud to be part of something so incredible, that makes a difference in the lives of so many children and young people, helping them find a path. I hope the brands reach the whole world and that everyone gets to know the talent of the Pantanal and of the people who work day to day to go further, through music and dance,” she noted.

The businesswoman and her husband, Raul Amaral Campos Filho, responsible for running the Caimasul project in Corumbá, believe there is no conservation without investment. “Caimasul, which besides being an environmental project is also a social project that believes in the great value and beauty of the art and culture of our wonderful Pantanal,” said Sarah.

The president of the Fundação de Cultura e do Patrimônio Histórico de Corumbá (Corumbá Foundation for Culture and Historical Heritage), Joílson Silva da Cruz, stated that Moinho Cultural, once again, seals what is best in Corumbá’s art scene. “The logos fit well within our biosystem, saying that we are here, we can fly, and we can go out into the world.”

The Instituto Moinho Cultural Sul-Americano

Moinho Cultural is a civil society organization that has offered, for 18 years, dance, music, technology, and computer classes to children and adolescents in situations of social vulnerability in Corumbá, Ladário, Puerto Suárez, and Puerto Quijarro. The continuing education offered by the institution lasts up to eight years.

Moinho also works on training creative performers for young people and adults, through the Companhia de Dança do Pantanal, Orquestra de Câmara do Pantanal, and the Núcleo de Tecnologia (Technology Center). The institution’s mission is to reduce social vulnerability in the Brazil-Bolivia border region through access to cultural and technological resources. Since the start of its activities, more than 23,000 children and adolescents have been served by Moinho.